/* AJ Studio — site styles. Brand: #202124 ink · #EA3F37 red · #F5F3EB paper.
   Proxima Nova (brand face, Adobe licence) is substituted by Montserrat (OFL), self-hosted. */
@font-face{font-family:Montserrat;src:url(/assets/fonts/montserrat-400.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:Montserrat;src:url(/assets/fonts/montserrat-500.woff2) format("woff2");font-weight:500;font-display:swap}
@font-face{font-family:Montserrat;src:url(/assets/fonts/montserrat-600.woff2) format("woff2");font-weight:600;font-display:swap}
@font-face{font-family:Montserrat;src:url(/assets/fonts/montserrat-700.woff2) format("woff2");font-weight:700;font-display:swap}
:root{--ink:#202124;--red:#EA3F37;--red-text:#C8322B;--paper:#F5F3EB;--card:#ECE9DF;--muted:#62615D;--line:#D9D5C9;--wepub:#0081c8;
  --wrap:min(1240px,100% - 2*clamp(20px,4vw,48px));--r:2px}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font:400 16px/1.6 Montserrat,system-ui,-apple-system,"Segoe UI",sans-serif;overflow-x:hidden}
img,svg{display:block;max-width:100%}
picture{display:block}
a{color:inherit}
h1,h2,h3,p,ol,ul,dl,dd,figure{margin:0;padding:0}
ol,ul{list-style:none}
.wrap{width:var(--wrap);margin-inline:auto}
.muted{color:var(--muted)}
.small{font-size:.85rem}
.eyebrow{font-size:.75rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--red-text);margin-bottom:.9rem}
h1{font-weight:700;font-size:clamp(2.6rem,6.4vw,5.6rem);line-height:.98;letter-spacing:-.03em}
h2{font-weight:700;font-size:clamp(1.8rem,3.4vw,2.9rem);line-height:1.06;letter-spacing:-.02em}
h3,.h3{font-weight:600;font-size:1.1rem;line-height:1.3;letter-spacing:-.005em}
h1 em,h2 em{font-style:normal;color:var(--red)}
.lead{font-size:clamp(1.05rem,1.4vw,1.22rem);line-height:1.55;max-width:38em}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--paper);padding:.6rem 1rem;z-index:99}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--red);outline-offset:3px}
.btn{display:inline-flex;align-items:center;gap:.6em;background:var(--ink);color:var(--paper);text-decoration:none;font-weight:600;font-size:.95rem;padding:.95em 1.4em;border:2px solid var(--ink);border-radius:var(--r);transition:background .2s,color .2s}
.btn:hover{background:var(--red);border-color:var(--red)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.btn-light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn-light:hover{background:var(--red);border-color:var(--red);color:#fff}

/* header — floating, rounded 12px, sticky; .scrolled adds shadow + blur (app.js) */
.site-header{position:sticky;top:12px;z-index:20;width:var(--wrap);margin:12px auto 0;transition:top .25s}
.hdr{display:flex;align-items:center;gap:2rem;height:84px;padding:0 clamp(14px,2vw,26px);background:rgba(245,243,235,.96);border:1px solid var(--line);border-radius:12px;transition:box-shadow .25s,background .25s,backdrop-filter .25s}
.site-header.scrolled .hdr{background:rgba(245,243,235,.82);-webkit-backdrop-filter:blur(12px) saturate(1.2);backdrop-filter:blur(12px) saturate(1.2);box-shadow:0 10px 30px -12px rgba(32,33,36,.28),0 2px 6px rgba(32,33,36,.06);border-color:rgba(217,213,201,.7)}
.brand{display:flex;align-items:center;text-decoration:none;margin-right:auto}
.brand .lockup{height:58px;width:auto}
.main-nav{display:flex;gap:1.6rem;font-size:.92rem;font-weight:500}
.main-nav a{text-decoration:none;padding:.3rem 0;border-bottom:2px solid transparent}
.main-nav a:hover{border-color:var(--red)}
.nav-cta{color:var(--red-text)}
.langs{display:flex;gap:.15rem;font-size:.78rem;font-weight:600;letter-spacing:.06em}
.langs a{text-decoration:none;padding:.4rem .55rem;border-radius:6px;color:var(--muted)}
.langs a[aria-current]{background:var(--ink);color:var(--paper)}
.langs a:hover:not([aria-current]){color:var(--ink);background:var(--card)}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}

/* hero */
.hero{padding:clamp(2.5rem,6vw,5.5rem) 0 clamp(2rem,5vw,4rem)}
.hero-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:clamp(2rem,5vw,5rem);align-items:center}
.hero h1{margin-bottom:1.4rem}
.hero .lead{margin-bottom:1.8rem;max-width:34em}
.tag-groups{display:grid;gap:.75rem;margin-bottom:2.2rem}
.tag-group{display:grid;grid-template-columns:8.5rem 1fr;gap:.9rem;align-items:start}
.tg-label{font-size:.7rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);padding-top:.5rem}
.tags{display:flex;flex-wrap:wrap;gap:.4rem}
.tags li{border:1px solid var(--ink);padding:.36rem .7rem;font-size:.82rem;font-weight:500;line-height:1.3;border-radius:0;background:transparent}
.actions{display:flex;flex-wrap:wrap;gap:.8rem}
.hero-logo{justify-self:center;width:min(100%,340px)}
.hero-logo .logo{width:100%;height:auto}
/* opening banner — full-bleed crossfade + slow Ken Burns; JS in app.js */
.banner{position:relative;margin-top:clamp(3rem,6vw,5rem);height:clamp(220px,24vw,360px);overflow:hidden;background:var(--card)}
.slides{position:absolute;inset:0}
.slide{position:absolute;inset:0;opacity:0;transition:opacity 1.2s ease;pointer-events:none}
.slide.is-active{opacity:1;pointer-events:auto;z-index:1}
.slide img{width:100%;height:100%;object-fit:cover;object-position:var(--pos,center);transform:scale(1.02);transform-origin:var(--pos,center)}
.banner.is-playing .slide.is-active img{animation:kb 7s ease-out forwards}
@keyframes kb{from{transform:scale(1.02)}to{transform:scale(1.08)}}
.slide-cap{position:absolute;left:max(clamp(20px,4vw,48px),calc((100% - 1240px)/2));bottom:18px;z-index:2;background:rgba(32,33,36,.86);color:var(--paper);text-decoration:none;font-size:.8rem;padding:.5rem .8rem;border-radius:6px;max-width:calc(100% - 200px)}
.slide-cap:hover,.slide-cap:focus-visible{background:var(--red)}
.slide-cap b{font-weight:600}
.banner-ui{position:absolute;right:max(clamp(20px,4vw,48px),calc((100% - 1240px)/2));bottom:18px;z-index:3;display:flex;align-items:center;gap:.6rem;background:rgba(32,33,36,.86);padding:.45rem .6rem;border-radius:6px}
.dots{display:flex;gap:.35rem}
.dot{width:22px;height:22px;padding:0;border:0;background:transparent;cursor:pointer;display:grid;place-items:center}
.dot span{display:block;width:18px;height:3px;background:rgba(245,243,235,.35);position:relative;overflow:hidden;border-radius:2px}
.dot span::after{content:"";position:absolute;inset:0;background:var(--paper);transform:scaleX(0);transform-origin:left}
.dot[aria-current] span::after{transform:scaleX(1)}
.banner.is-playing .dot[aria-current] span::after{animation:prog var(--iv,4.8s) linear forwards}
.banner.is-paused .dot[aria-current] span::after{animation-play-state:paused}
@keyframes prog{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.bn-toggle{background:transparent;border:0;color:var(--paper);font-size:.62rem;width:22px;height:22px;cursor:pointer;padding:0;letter-spacing:-1px}
.bn-toggle:hover{color:#FF6A60}
@media (prefers-reduced-motion:reduce){.slide{transition:none}.slide img,.banner.is-playing .slide.is-active img{animation:none;transform:none}.dot span::after{animation:none!important}.bn-toggle{display:none}}

/* sections */
.section{padding:clamp(3.5rem,8vw,6.5rem) 0;border-top:1px solid var(--line)}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:2rem;margin-bottom:clamp(2rem,4vw,3rem);flex-wrap:wrap}
.sec-head h2{max-width:16em}
.sec-intro{max-width:30em;font-size:.95rem}

/* case cards */
.work{padding-top:clamp(2.5rem,5vw,4rem)}
.nda-note{font-size:.88rem;color:var(--muted);margin-bottom:1.6rem;padding-left:.8rem;border-left:3px solid var(--red)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(1.2rem,2.4vw,2.2rem) clamp(1rem,2vw,1.8rem)}
.card a{display:block;text-decoration:none;height:100%}
.card-img{position:relative;aspect-ratio:4/3;overflow:hidden;background:var(--card)}
.card-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.card a:hover .card-img img{transform:scale(1.035)}
.num{position:absolute;left:0;top:0;background:var(--ink);color:var(--paper);font-weight:700;font-size:.8rem;padding:.45rem .65rem;letter-spacing:.05em}
.card-txt{padding-top:1rem}
.card-txt .eyebrow{margin-bottom:.4rem;font-size:.7rem}
.card-txt h3{font-size:1.3rem;font-weight:700;letter-spacing:-.015em;margin-bottom:.3rem}
.card-txt p{font-size:.92rem;color:var(--muted)}
.more{display:inline-block;margin-top:.7rem;font-size:.85rem;font-weight:600;border-bottom:2px solid var(--red)}

/* earlier work */
.tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:1.8rem 1.2rem}
.tile .tile-a,.tile-link a{display:block;text-decoration:none;cursor:zoom-in}
.tile-link a{cursor:pointer}
.tile-img{position:relative;aspect-ratio:4/3;overflow:hidden;background:var(--card);margin-bottom:.8rem}
.tile-img img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.tile a:hover img{transform:scale(1.04)}
.count{position:absolute;right:.5rem;bottom:.5rem;background:rgba(32,33,36,.85);color:var(--paper);font-size:.72rem;font-weight:600;padding:.2rem .5rem;border-radius:var(--r)}
.tile h3{font-size:1rem;margin-bottom:.25rem}
.tile p{font-size:.85rem;color:var(--muted);line-height:1.5}
.tile-link h3{color:var(--ink)}
.tile-link .more{margin-top:.5rem}

/* clients — one-colour logos, optically balanced: height ∝ 1/sqrt(aspect) */
.clients{padding-block:clamp(2.5rem,5vw,4rem)}
.clients .h3{margin-bottom:2rem;font-size:1.25rem}
.logo-wall{display:flex;flex-wrap:wrap;align-items:center;gap:2.2rem 3rem}
.logo-wall img{height:32px;height:clamp(20px,calc(66px / sqrt(var(--ar))),46px);width:auto;opacity:.82;transition:opacity .2s}
.logo-wall li:hover img{opacity:1}
.logo-text{font-weight:700;font-size:.95rem;letter-spacing:-.01em;color:#45464A;border:1px solid var(--line);padding:.45rem .9rem}
.agencies{margin-top:2rem;font-size:.88rem;color:var(--muted)}
.agencies span{font-weight:600;color:var(--ink)}

/* services */
.services{background:var(--card)}
.svc{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line)}
.svc li{background:var(--paper);padding:1.6rem 1.4rem 1.8rem}
.svc .n{display:block;font-weight:700;color:var(--red-text);font-size:.85rem;margin-bottom:1.6rem}
.svc h3{margin-bottom:.6rem}
.svc p{font-size:.92rem;color:var(--muted)}
.svc .svc-wepub{grid-column:1/-1;display:grid;grid-template-columns:auto 220px 1fr;grid-template-rows:auto auto auto;column-gap:2rem;align-items:start}
.svc-wepub .n{grid-row:1/4}
.wepub-mark{grid-row:1/4;padding-top:.15rem}
.wepub-logo{width:180px;height:auto}
.svc-wepub h3{color:var(--ink)}
.svc-wepub p{max-width:52em}
.svc-wepub a{color:#00669e}
.strip{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;margin-top:2rem}
.strip li{border-top:2px solid var(--ink);padding-top:.9rem}
.strip b{display:block;font-size:1rem;margin-bottom:.2rem}
.strip span{font-size:.88rem;color:var(--muted)}

/* process */
.process h2{margin-bottom:2.4rem}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.6rem}
.steps li{border-top:1px solid var(--ink);padding-top:1.2rem}
.steps .n{display:block;font-size:2.4rem;font-weight:700;color:var(--red);line-height:1;margin-bottom:1rem}
.steps h3{font-size:1.25rem;margin-bottom:.5rem}
.steps p{color:var(--muted);font-size:.95rem}
.hw-foot{display:flex;justify-content:flex-start;gap:2rem;flex-wrap:wrap;margin-top:2.6rem;padding-top:1.2rem;border-top:1px solid var(--line)}
.hw-foot p{font-size:1rem}
.hw-foot .muted{font-size:.88rem;max-width:30em}

/* contact */
.contact{background:var(--ink);color:var(--paper);padding:clamp(4rem,9vw,7rem) 0}
.contact .eyebrow{color:#FF6A60}
.ct-logo{width:120px;margin-bottom:2.6rem}
.ct-logo .logo{width:100%;height:auto}
.contact h2{max-width:18em;margin-bottom:1.2rem;font-size:clamp(2rem,4.4vw,3.6rem)}
.contact .lead{color:#C9C6BE;margin-bottom:2rem}
.ct-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:2rem;border-top:1px solid #3A3B3F;margin-top:3.5rem;padding-top:1.5rem;max-width:760px}
.ct-grid dt{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:#A9A59D;margin-bottom:.3rem}
.ct-grid dd{font-size:1.05rem}
.contact .muted{color:#A9A59D;font-size:.9rem}

/* footer */
.site-footer{background:var(--ink);color:var(--paper);border-top:1px solid #3A3B3F;padding:2.2rem 0;font-size:.82rem}
.ftr{display:flex;justify-content:space-between;align-items:center;gap:1.5rem;flex-wrap:wrap}
.ftr .muted{color:#A9A59D}
.ftr-brand{display:flex;gap:1.2rem;align-items:center;flex-wrap:wrap}
.ftr-brand .lockup{height:46px;width:auto}
.ftr-wepub{color:#C9C6BE;letter-spacing:.02em}
.ftr-meta{text-align:right}
.ftr-meta a{text-decoration:none;font-weight:600}

/* case page */
.case-wrap{padding:clamp(1.6rem,3vw,2.4rem) 0 clamp(3rem,6vw,5rem)}
.crumbs{font-size:.88rem;font-weight:500;margin-bottom:clamp(2rem,4vw,3rem);display:flex;gap:1rem;align-items:center}
.crumbs a{text-decoration:none;border-bottom:1px solid var(--line)}
.badge{font-size:.7rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;background:var(--card);padding:.25rem .6rem;border-radius:var(--r)}
.case-head{display:grid;grid-template-columns:1.4fr 1fr;gap:clamp(2rem,5vw,5rem);margin-bottom:clamp(2.5rem,5vw,4rem);align-items:end}
.case-head h1{font-size:clamp(2.4rem,5.2vw,4.4rem);margin-bottom:1.3rem}
.meta{border-top:2px solid var(--ink)}
.meta div{display:grid;grid-template-columns:7rem 1fr;gap:1rem;padding:.75rem 0;border-bottom:1px solid var(--line);font-size:.9rem}
.meta dt{font-weight:600;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);padding-top:.2rem}
.meta .note{display:block;border-bottom:0;color:var(--muted);font-size:.82rem}
.gallery{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(1rem,2vw,1.8rem);align-items:start}
.g-item.wide{grid-column:1/-1}
.g-item a{display:block;cursor:zoom-in;background:var(--card)}
.g-item img{width:100%;height:auto}
.g-item.tall img{max-height:880px;width:auto;margin-inline:auto}
.g-item figcaption{font-size:.85rem;padding-top:.6rem;line-height:1.45}
.g-item figcaption span{color:var(--muted);display:block}
.case-nav{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-top:clamp(3rem,6vw,5rem);border-top:2px solid var(--ink)}
.case-nav a{text-decoration:none;padding:1.2rem 0;display:flex;flex-direction:column;gap:.2rem}
.case-nav .nx{text-align:right}
.case-nav small{font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.case-nav span{font-weight:700;font-size:1.2rem}
.case-nav a:hover span{color:var(--red-text)}
.nf h1{font-size:clamp(2rem,4vw,3rem);margin:1rem 0 2rem}

/* lightbox */
.lb{border:0;padding:0;background:transparent;max-width:100vw;max-height:100vh;width:100vw;height:100vh;color:var(--paper)}
.lb::backdrop{background:rgba(20,20,22,.94)}
.lb figure{height:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;padding:4rem 4.5rem 2rem;gap:.8rem}
.lb img{max-width:100%;max-height:calc(100vh - 8rem);width:auto;height:auto;object-fit:contain}
.lb figcaption{font-size:.88rem;text-align:center;max-width:60em;color:#D8D5CC}
.lb button{position:absolute;background:rgba(245,243,235,.12);color:var(--paper);border:0;width:48px;height:48px;font-size:1.4rem;cursor:pointer;border-radius:50%;font-family:inherit}
.lb button:hover{background:var(--red)}
.lb-close{top:1rem;right:1rem}
.lb-prev{left:1rem;top:50%;transform:translateY(-50%)}
.lb-next{right:1rem;top:50%;transform:translateY(-50%)}
.lb[data-single] .lb-prev,.lb[data-single] .lb-next{display:none}

/* responsive */
@media (max-width:1100px){.cards{grid-template-columns:repeat(2,1fr)}.tiles{grid-template-columns:repeat(3,1fr)}.steps{grid-template-columns:repeat(2,1fr)}.svc{grid-template-columns:repeat(2,1fr)}
  .svc .svc-wepub{grid-template-columns:auto 1fr;}.svc-wepub .n{grid-row:auto}.wepub-mark{grid-row:auto;grid-column:2;margin-bottom:1rem}.svc-wepub h3,.svc-wepub p{grid-column:2}}
@media (max-width:980px){.main-nav a:not(.nav-cta){display:none}.hdr{gap:.9rem}.main-nav{font-size:.85rem}}
@media (max-width:760px){
  body{font-size:15px}
  .hero-grid,.case-head{grid-template-columns:1fr}
  .hero-logo{order:-1;justify-self:start;width:110px}
  .banner{height:210px;margin-top:2.4rem}
  .slide img{object-position:var(--pos-m,var(--pos,center))}
  .slide-cap{left:12px;bottom:58px;max-width:calc(100% - 24px);font-size:.74rem}
  .banner-ui{right:12px;bottom:12px}
  .cards{grid-template-columns:1fr}
  .tiles{grid-template-columns:1fr 1fr;gap:1.4rem .9rem}
  .svc,.strip,.steps,.ct-grid{grid-template-columns:1fr}
  .svc .svc-wepub{display:block}.svc-wepub .n{margin-bottom:1rem}.wepub-mark{margin-bottom:1rem}
  .gallery{grid-template-columns:1fr}
  .g-item.tall img{max-height:none;width:100%}
  .ftr{flex-direction:column;align-items:flex-start}.ftr-meta{text-align:left}
  .lb figure{padding:4rem .8rem 1.5rem}.lb-prev,.lb-next{top:auto!important;bottom:1rem;transform:none!important}
  .site-header{top:8px;margin-top:8px;width:calc(100% - 16px)}
  .hdr{height:66px;gap:.7rem;padding:0 12px}
  .brand .lockup{height:42px}
  .langs a{padding:.35rem .4rem}
  .tag-group{grid-template-columns:1fr;gap:.35rem}.tg-label{padding-top:0}
  .tags li{font-size:.78rem;padding:.32rem .6rem}
  .logo-wall{gap:1.6rem 2rem}
  .logo-wall img{height:clamp(16px,calc(50px / sqrt(var(--ar))),36px)}
  .ftr-brand .lockup{height:40px}
}
@media (max-width:370px){.nav-cta{display:none}}
@media print{.site-header,.lb,.contact .btn{display:none}.section{break-inside:avoid}}
[hidden]{display:none!important}
.card-img picture,.tile-img picture{height:100%}